Business success can often come down to a commitment to excellence for one key driver. That is, the one key thing that the business must excel at - the thing that requires 100% performance.

For instance Rod Eddington when in charge of British Airways identified adherence to on-time departure as the one area that the company would not accept mediocrity.

Identification of the item that the business must excel at, be it customer service, on-time delivery, quick response time and so on, will often provide the difference between success and mediocrity for the business.

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