I had reason to be in Paris recently and took the opportunity to visit Versailles, a truly magnificent and opulent place - but also the place where the revolutionaries captured the King and Marie Antoinette.

This got me thinking - this was the Royal family, the rulers of France, and they made the fatal mistake of not listening to the needs of their subjects.

You have probably heard the famous line "let them eat cake" as the subjects starved. This got me thinking about the lesson for business today .... 

"Listen to our customers, or the business will suffer a royal fate". 

When did you last really listen to your customers?

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