and many more.
It is easy to lose focus on the important things in your business and your life.
Recently I have had a number of business people bemoan the fact that business is the toughest it has been for some time ... and from my experience, I cannot disagree.
However, I have observed that some businesses will continue to prosper during these times, and others will not.
So what separates the winners from the losers?
Obviously many factors contribute - but the one common factor is that the winning businesses have a clear focus. Clearly these businesses have an internal focus of control. They do not spend time worrying about things over which they have no control - all their energies are focused on the items they can control.
For example, consider the following responses:
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External |
Internal |
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My sales are down because the economy is weak |
I can re-invigorate sales by mining my customer base for lapsed customers |
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The banks won't extend my overdraft |
I can collect my debtors quicker by changing my follow-up system |
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Staff today do not show any initiative |
I can better train and incentivise my staff so that they show initiative |
It is clear who the winner is here.
Your challenge is to only focus on the things you can control.
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